The company reopened in 1988. No longer in Caprese Michelangelo but in Arezzo.
And with the Neri family there is a group of collaborators: not just employees, but people called to
be protagonists of the development of the firm.
And even they do not give up in the most difficult time.
It starts with a condition that becomes indispensable: you work and you will work only with the family brand. It is ‘the winning strategy.
The company specializes in the production of hollow chains, the backbone that will make it a leader in the gold industry, allowing it to grow despite the global economic crisis, the drama of Goldsmith, the transformation of demand and markets.
The Neri focuses on innovation: patents and new products. On design and quality, on internationalization, and thus on product customization for each foreign market. What is fine in London cannot fit in Dubai, the Neri develops and produces a catalog for each area of the world in which it operates.
The formula is winning. Romualdo’s Vespa is not used any more.
First the sons, and now the grandchildren fly from Europe to Asia to the Arabic countries. The third generation is preparing not only at the entrance in the company but also to add the value of new and modern professionalism.
Everything has changed except the name and the values of the Neri family.